About Us

With 20 years of partner management experience, we have passion for solving complex challenges and a dedication to exceeding the expectations of our clients.

What sets us apart is our focus on simplifying the partnering journey through a clear and measurable step-by-step process. We have helped our clients grow channel organizations organically from the ground up and helped accelerate existing partner strategies for success. We believe that success with channel partners is attainable by all teams and this belief permeates everything we do.

As we look to the future, Partner Advantage remains committed to ensuring that our clients receive nothing but the best service and coaching!

Meet Rob Davies

With 25 years of experience in the tech space, Rob has excelled in a variety of roles from a direct seller to leading sales and channel teams. He has spent the last 15 years focused on building lasting partnerships and alliances with some of the largest companies in the world such as Dell, Microsoft, HPE and AWS. He has built channel organizations from the ground up and turned struggling alliance organizations into top achieving machines. He has worked up and down the partner stack and knows the intricacies of Value Added Distributors (VAD), Value Added Resellers (VAR), Independent Software Vendors (ISV) and Cloud Service Providers (CSP) and Original Equipment Manufacturers (OEM).